Email Marketing Trends to Watch for In 2019
Like all forms of digital marketing, the use of emails for promoting businesses is going to change significantly in 2019. Many of the changes will follow along with how website content, social media, and paid ads are evolving due to technological advancements online. Artificial intelligence, consumer targeting, automation, and images/videos will take center stage in 2019, and now is the time to get ready for them.
Artificial Intelligence
Artificial intelligence (AI) started gaining traction in 2017. In 2018, people started implementing it. This has paved the way for much greater use of this technology heading into 2019.
AI measures and understands metrics related to how consumers interact with content. For instance, chatbots are now being used more than ever on websites and social media. And, it looks like they will be used much more in emails come 2019.
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